AEC 721

Agricultural Marketing Management

Description: Agricultural marketing environment: marketing systems, demand and supply of agricultural products and inputs. Buyers behavior: institutions and individual consumers. Marketing planning and strategy in information, Product, channel, promotion and pricing strategies, marketing control and evaluation. Case study and field trips.

Credits: 3 credits

Semester offered: First Semester

Instructor: Assoc. Prof. Dr. Aree Wiboonpongse (aree@chiangmai.ac.th)

Class meeting: MCC Lecture Room 2 TT 9.30-11.00