351723

Financial Management for Agribusiness

Second Semester 2007



Prerequisite:

Course objectives:


Course Description: Agricultural marketing environment: marketing systems, demand and supply of agricultural products and inputs. Buyers behavior: institutions and individual consumers. Marketing planning and strategy in information, Product, channel, promotion and pricing strategies, marketing control and evaluation. Case study and field trips.

Instructor:  Assoc. Prof. Dr. Pichit Thanee (pichit@chiangmai.ac.th)

Class meeting:  Lecture Room 03-060 MW 8.00-9.30 

Practicum: .

Course schedule:
 

Week
Lectures
Lab Assignments
File Attach
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2
        
3
        
4
        
5
        
6
        
7
        
8
Mid-term
9
        
10
        
11
        
12
        
13
        
14
        
15
        
 
Final Exam


Recommended  Books:

Course Evaluation:

           

Internet Link :