351721

Agricultural Marketing and Management

First Semester 2007



Prerequisite:

Course objectives: Agricultural marketing environment: marketing systems, demand and supply of agricultural products and inputs. Buyers behavior: institutions and individual consumers. Marketing planning and strategy in information, Product, channel, promotion and pricing strategies, marketing control and evaluation. Case study and field trips.

Course Description:

Instructor:  Assoc. Prof. Dr. Aree Wiboonpongse (aree@chiangmai.ac.th)

Class meeting:  MCC Lecture Room 2 TT 9.30-11.00 

Practicum: .

Course schedule:
 

Week
Lectures
Lab Assignments
File Attach
1
        
2
        
3
        
4
        
5
        
6
        
7
        
8
Mid-term
9
        
10
        
11
        
12
        
13
        
14
        
15
        
 
Final Exam


Recommended  Books:

Course Evaluation:

           

Internet Link :